Home loan advice that takes your side.
A home loan runs for fifteen or twenty years. A small difference in the rate becomes a large amount over that time, so it is worth understanding properly before you decide. Our advice is free.
- Free advice, no fee to you
- No documents needed for an answer
- Decades of experience behind every call
The right loan, or a better one than you have.
Most people come to us at one of two moments. Both matter equally, and neither should be rushed.
Getting the right loan the first time
The rate you sign at stays with you for twenty years. It is worth knowing what your profile should command before anyone quotes you a number.
- What rate your profile should command, before you talk to anyone
- Fixed versus floating, in plain terms
- Whether waiting a few months would materially improve your offer
- What the total cost looks like, not just the EMI
Finding out if you're still on a fair rate
Rates move and credit profiles improve, and your existing lender has little reason to raise either. A short check will tell you whether it is worth acting on.
- What you're paying versus what's available today
- Whether your own bank should be asked to re-price first
- The all-in cost of moving, not just the headline rate
- Whether the saving justifies the switching costs
“Should I move my home loan?”
Over a twenty-year loan the answer is worth getting right. There are three, and we give whichever one your numbers support.
Keep your current loan
Your rate is already competitive, or too few years remain for a switch to recover its costs.
Ask your own bank first
There is a gap, but a narrow one. Many lenders will re-price an existing loan rather than lose it. We will show you how to make that request.
Move to a better rate
The gap is wide enough to clear all the switching costs and leave you meaningfully better off. Here's the arithmetic.
We show you the arithmetic behind whichever answer applies, so you can check it yourself.
A good credit score should be rewarded.
You did the work. You paid on time for years. That should show up in your interest rate — and very often it simply doesn't, because nobody re-checks after the loan is signed.
Your score decides your rate
It's the single biggest factor in what any lender offers you. Above 750, the best pricing opens up. Most people have never seen their own number.
Checking it yourself costs nothing
Checking your own score is a soft enquiry and doesn't affect it. Only a lender's check counts as hard. You get one free report a year.
There is no rush
If your profile isn't ready, waiting and strengthening it beats taking an expensive loan today. We'll tell you what to fix and how long it takes.
Our partner lenders.
We're an authorised distribution partner for the following lenders, currently for home loans and home loan balance transfer.
Our advice is limited to these lenders. We review your profile against each of them and recommend the one that suits your situation, with the reasoning set out.
What happens, step by step.
Different starting points need different work. Pick whichever describes you.
Tell us about you
Income, employment, existing EMIs, the property you're looking at, and roughly what you need to borrow.
We review your profile
What rate your profile should command, which lenders will take the file, and anything worth fixing before you apply.
We advise on the right product
Fixed or floating, the tenure that suits you, and which of our lenders fits your situation — with the reasoning shown.
We handle the application
Documents collected at your doorstep, the file submitted, and we stay with it until disbursal.
If your profile isn't ready yet, we'll tell you what to fix and roughly how long it takes — rather than pushing you into an expensive loan today.
Tell us four things
Outstanding amount, current rate, years remaining, rough property value. That's all we need.
We run the numbers
We check your position against all four lenders, including every switching cost.
You get one of three answers
Stay, ask your bank, or move — with the arithmetic shown so you can check it yourself.
Only then, paperwork
If moving makes sense and you want to go ahead, we handle the application. If not, you owe us nothing.
No account, no upload. Documents only come later, if and when you decide to proceed.
Start your loan application.
Tell us who you are and where the property is, and see the options that fit you. No documents at this stage, and we remember you on this device.
- 1Your details
- 2Property area
- 3Your options
What do you need help with?
Choose one. You can change it later.
Where is the property?
We'll check whether our partner lenders cover this area.
Availability depends on our partner lenders' coverage for the pincode. Options shown are indicative and are not a loan offer. Any rate and terms are set by the lender after their own assessment.
Rather just discuss it?
Call us, message us on WhatsApp, or leave your number below. No sales script, no pressure to proceed.
The things people actually ask.
Where do you actually stand?
Check how much you could borrow for a new home, or whether moving your existing loan is worth it. No documents, no account, and it does not touch your credit score.
An indicative estimate based on what you enter and standard lender rules (income-to-EMI limits and RBI loan-to-value caps). It is not a loan offer. The lender sets the actual amount and rate after its own assessment, and you receive a Key Fact Statement before you commit.
An indicative estimate based on what you enter and our partner lenders' published rates. It is not a loan offer. Any actual rate is set by the lender after its own assessment.
Home loan advice that starts with your side of the table.
KEOFIN Advisors is a Bengaluru loan distribution partner. We help people take the right home loan, or find out whether the one they have is still fair.
Who we are
KEOFIN Advisors is a proprietorship run by Veena Sujay Narayana Rao, based in RR Nagar, Bengaluru. We work with home buyers and existing borrowers across Bengaluru, and handle the file from the first conversation to disbursal.
A home loan runs for fifteen or twenty years. A small difference in the rate becomes a large amount over that time, so our job is to make sure you understand it properly before you decide, including when the honest answer is "stay where you are".
What we do
- New home loans: what your profile should command, which lenders will take the file, and what is worth fixing before you apply.
- Balance transfers: whether moving your loan clears all the switching costs, or whether asking your own bank to re-price makes more sense.
- Application handling: documents collected, file submitted, and we stay with it until disbursal.
How we are paid
Our advice is free to you. We are a Direct Selling Agent for our partner lenders, and the lender pays us a distribution fee when a loan is disbursed through us. That fee does not increase your interest rate or any charge you pay. We never charge customers for advice, applications or any part of our service.
How we assess your file.
Where more than one of our partner lenders can take your file, these are the criteria we apply, in this order. They do not vary, and they do not depend on what a lender pays us.
Can they actually approve you?
Credit score, loan-to-value, income and existing EMIs, property type and location. A lender who would decline your application is not a viable option, whatever their advertised rate.
What's the total cost over your tenure?
Interest rate, processing fee, legal and valuation charges, and any bundled insurance — across the full term, not just the first year.
How long will it take?
If you are working to a deadline on a purchase, a marginally cheaper lender who takes six weeks longer is not cheaper in practice.
What are the terms after year one?
Reset frequency, spread over the benchmark, and prepayment conditions. A low opening rate that rises sharply in year two is not a good loan, and we will say so.
Our partner lenders.
We're an authorised distribution partner for the following lenders, currently for home loans and home loan balance transfer.
Our advice is limited to these lenders. We review your profile against each of them and recommend the one that suits your situation, with the reasoning set out.
Where to find us.
#125, Kempegowda Street, BHEL 2nd Stage, Pattanagere, RR Nagar, Bengaluru 560098
Monday to Saturday
9:00 a.m. to 6:30 p.m.
Privacy Policy
How KEOFIN Advisors collects, uses, shares and protects your personal data.
Last updated: 28 September 2026
1. Who we are
This policy is issued by KEOFIN Advisors, a proprietorship of Veena Sujay Narayana Rao, #125, Kempegowda Street, BHEL 2nd Stage, Pattanagere, RR Nagar, Bengaluru 560098 ("we", "us"). We are the Data Fiduciary for personal data collected through keofin.com under the Digital Personal Data Protection Act, 2023.
2. What we collect
- Contact details: name, mobile number and, if you give it, email address.
- Loan details you enter: loan type, income, existing EMIs, age, employment type, outstanding amount, interest rate, tenure, property value and credit score band.
- Property location: pincode and area/locality.
- Documents: only if you decide to apply, the documents the lender requires (for example identity, income and property papers).
- Complaints and messages: anything you send us through our forms, phone or WhatsApp.
- Technical data: basic server logs (IP address, browser type, pages requested) used for security and troubleshooting.
3. Data stored in your browser
To save your progress in the loan application, our website stores your mobile number, verification status, loan type, pincode, area and selected option in your browser's local storage on your own device. This lets you return without repeating steps. It is not a tracking cookie and is not shared with advertisers. You can remove it with "Start over" in the application, or by clearing site data in your browser settings.
4. Why we use it
- To give you an eligibility or balance transfer estimate and advise you on suitable loan options.
- To contact you about your enquiry by phone or WhatsApp, when you ask us to.
- To prepare and submit your application to a partner lender, only when you instruct us to apply to that lender.
- To handle complaints, keep records required by law and by our lender agreements, and keep our website secure.
We process your data on the basis of your consent, which you give when you submit a form, and for legitimate uses permitted under the DPDP Act. We do not use your data for automated decisions about your loan. Lenders make all credit decisions.
5. Who we share it with
- Partner lenders (State Bank of India, Union Bank of India, Kotak Mahindra Bank, L&T Finance), only for the lender you ask us to apply to.
- Service providers who host our website and systems or deliver messages, under contracts that restrict their use of your data.
- Authorities, where the law requires it.
We never sell your personal data.
6. How long we keep it
Documents you give us for an application are deleted 30 days after the application is submitted or withdrawn. Enquiry and contact details are kept only as long as needed to serve you and to meet legal and lender record-keeping requirements, and are then deleted.
7. Your rights
You can ask us to:
- tell you what personal data we hold about you and who it has been shared with;
- correct, complete or update it;
- erase it, unless the law requires us to keep it;
- stop using it by withdrawing your consent (this does not affect anything already done);
- nominate another person to exercise your rights if you die or become incapacitated.
To use any of these rights, call 079 7195 1895, WhatsApp +91 80956 71355, or use our complaints page. We will respond within 30 days. If you are not satisfied with our response, you may complain to the Data Protection Board of India.
8. Security
Our website uses encrypted connections (HTTPS). Access to your data is limited to the people who need it to serve you. No system is completely secure, and we will notify you and the authorities of a personal data breach as the law requires.
9. Children
Our services are for adults applying for loans. We do not knowingly collect data from anyone under 18.
10. Changes
We may update this policy. The date at the top shows the latest version, and significant changes will be highlighted on our website.
Terms of Use
The terms that apply when you use keofin.com and our loan advisory services.
Last updated: 28 September 2026
1. About these terms
These terms apply to your use of keofin.com and the services of KEOFIN Advisors, a proprietorship of Veena Sujay Narayana Rao, Bengaluru ("we", "us"). By using the website or our services you agree to them. If you do not agree, please do not use the website.
2. What we are, and what we are not
We are a loan distribution partner (Direct Selling Agent) for our partner lenders. We are not a lender. We do not lend money, accept deposits or handle loan funds. Every loan is provided by, and every loan agreement is made with, the lender. Loan approval, amount, interest rate and terms are decided solely by the lender after its own assessment.
3. Our services are free to you
We do not charge you for advice, eligibility checks, applications or any other part of our service. We are paid a distribution fee by the lender when a loan is disbursed through us. Any processing fee, legal, valuation or other charge on your loan is set and collected by the lender and will appear in its Key Fact Statement. If anyone claiming to represent us asks you for money, do not pay and report it on our complaints page.
4. Estimates are indicative
Results from our eligibility and balance transfer tools are estimates based on the information you enter and general lending rules. They are not a loan offer, sanction or guarantee. Actual terms may differ. Rates shown are indicative and may change without notice.
5. Not financial, tax or legal advice
Information on this website is general and does not consider your full financial situation. Please consider independent professional advice before making financial decisions.
6. Your responsibilities
- Give accurate and complete information, and use only a mobile number that belongs to you.
- Do not submit another person's data without their permission.
- Do not misuse the website, including by attempting to break its security, overload it or collect data from it automatically.
7. Contacting you
When you submit a form or start an application, you agree that we may contact you by phone or WhatsApp about that enquiry. You can ask us to stop at any time.
8. Third-party links
Our website may link to other sites, such as WhatsApp or lender websites. We are not responsible for their content or practices.
9. Intellectual property
The content, design and logo of this website belong to KEOFIN Advisors. Lender names are used only to identify our distribution arrangements and do not imply endorsement.
10. Limitation of liability
To the extent permitted by law, we are not liable for any loss arising from a lender's decision, from reliance on an estimate, or from the website being temporarily unavailable. Nothing in these terms limits any right you have that cannot be limited by law.
11. Governing law
These terms are governed by the laws of India. Courts in Bengaluru, Karnataka have jurisdiction, subject to your right to use the complaint process on our complaints page.
12. Changes
We may update these terms. The date at the top shows the latest version.
Our handling of your personal data is explained in our Privacy Policy.
Something went wrong? Tell us.
We take every complaint seriously. Here is how to raise one, how long we take, and where to go if you're not satisfied.
Last updated: 28 September 2026
How we handle complaints
- Raise it using the form below, by phone or on WhatsApp.
- Acknowledgement within 2 working days, with a reference.
- Resolution within 30 days. If we need longer, we will tell you why.
Grievance Officer
Veena Sujay Narayana Rao, Proprietor, KEOFIN Advisors
#125, Kempegowda Street, BHEL 2nd Stage, Pattanagere, RR Nagar, Bengaluru 560098
Phone: 079 7195 1895 · WhatsApp: +91 80956 71355
Monday to Saturday, 9:00 a.m. to 6:30 p.m.
If you are not satisfied
We act as a Direct Selling Agent for our partner lenders, and each lender is responsible for the services we provide on its behalf. If your complaint is not resolved within 30 days, or you are unhappy with our response, you can escalate it to the grievance redressal team of the lender concerned.
If the lender does not resolve it within 30 days, or you are not satisfied with its reply, you can file a complaint under the RBI Integrated Ombudsman Scheme at cms.rbi.org.in or call the RBI helpline on 14448.
For concerns about your personal data, see our Privacy Policy.
